Changing the name of my business is not a decision I took lightly. We had just gone through rebranding and launching a website. I was sitting in one of Annie Fracheschi’s workshops on branding on morning , and it was as if she was speaking to me. I had just gone through all the things she described minutes before during the meet and greet.
“How do you say the name of the business?”
“How do you spell it or can you spell it for me?”
“What is is again...